Troy Petrunoff (Retention Marketing Manager at Every Man Jack) discusses how he started working for Every Man Jack back in 2021 and how he had helped with their retention growth. He dives into the ins & outs of running a subscription product, the tech stack used, acquisition, customer experience as well as how to get super fans. Troy shares Every Man Jack’s new SEO & blog strategy, how the Super Bowl helped them with one of their biggest SMS campaigns and how adding new products keeps the brand exciting & gets customers to return.
45:43 - Outro
CONNECT WITH TROY PETRUNOFF
🌐 Website: https://www.everymanjack.com/
🐦 Twitter: https://twitter.com/troypetrunoff
📸 Instagram: https://www.instagram.com/troypetrunoff/
🖇️ LinkedIn: https://www.linkedin.com/in/troypetrunoff/
CONNECT WITH DEB MUKHERJEE
🐦 Twitter: https://twitter.com/debgotwired
📸 Instagram: https://www.instagram.com/debgotwired/
🖇️ LinkedIn: https://www.linkedin.com/in/debgotwired/
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