The Retention Road

Monica Grohne (Founder & CEO at Marea Wellness) shares her story of how she built a drinkable supplement brand that launched back in 2020. She shares how community building and direct feedback from customers has been crucial for the brand's success as well as how customer interviews help with their brand tone, website copy, ad copy and overall language. They dive into Marea’s email and sms marketing strategy, how loyalty programs work best when you actually speak to your customers and how they've been able to measure retention in an 8 figure brand.

SHOW NOTES

0:19 - 4:23 Who is Monica Grohne?

4:24 - 7:10 What is Marea's retention strategy?

7:11 - 11:34 What was Marea’s biggest retention campaign?

11:35 - 14:06 How does Marea's Facebook community help with the brand’s retention?

14:07 - 16:34 How does Marea push its other products and services to consumers?

16:35 - 17:14 Bounty

17:15 - 18:49 What is Marea's repeat customers rate + how do they sustains & grow it? 

18:50 - 22:44 What is Marea's most profitable retention flow?

22:45 - 25:12 What is Marea's email & sms marketing strategy? 

25:13 - 28:01 What loyalty program strategy has worked the best for Marea?

28:02 - 30:49 How do you setup a loyalty program that works?

30:50 - 31:42 How does Marea measure retention?

CONNECT WITH MONICA GROHNE

🌐 Website: https://mareawellness.com/

🐦 Twitter: https://twitter.com/monicagrohne?lang=en

📸 Instagram: https://www.instagram.com/monicagrohne/

🖇️ LinkedIn: https://www.linkedin.com/in/mmpurington

CONNECT WITH DEB MUKHERJEE

🐦 Twitter: https://twitter.com/debgotwired

📸 Instagram: https://www.instagram.com/debgotwired/

🖇️ LinkedIn: https://www.linkedin.com/in/debgotwired/

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https://podcasts.apple.com/us/podcast/the-retention-road/id1670687024

🟢 Leave a rating on Spotify

https://open.spotify.com/show/0ZIB7LnUomx3OgYUBG1Ma1?si=2ea1d61076824f26

Thanks for listening!