Deb Mukherjee and Carolina Bushman (Retention Marketing Manager at Baboon to the Moon) discuss customer loyalty and how building a community using email and SMS marketing helps increase customer retention. Caroline shares how comments, questions, customer feedback and shockingly direct mail has helped increase their sales as well as how just responding to people creates customer loyalty. She also shares how brands make the mistake of sending too many emails and how consistency is just as important as acquisition!
8:15 - 15:45 Does Baboon to the Moon’s TikTok engagement & customer feedback create customer profiles?
22:20 - 27:17 Is there a relation between email and SMS marketing + the key points for each to work?
39:38 - Outro
CONNECT WITH CAROLINA BUSHMAN
🌐 Website: https://baboontothemoon.com/
🌐 Personal Website: https://www.jagandpapaya.com/
🖇️ LinkedIn: https://www.linkedin.com/in/carolinabushman/
CONNECT WITH DEB MUKHERJEE
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Thanks for listening!